ELCA introduces refreshed brandmark

A refreshed suite of ELCA brandmarks is now available, with updated colors, fonts, layouts and Spanish versions for more flexibility in digital and print communications. Find the branding resources at ELCA.org.

Because this is a refresh versus a rebranding, you may continue to use up current printed materials, and use the refreshed brandmark when reprinting or reordering. Update digital assets as soon as your time allows. Questions? Contact communications@elca.org.

Look for more information soon from Brian Flatgard, Director of Communications, on how to roll out this new branding in your ministry.

From ELCA.org:

All organizations identify themselves through their branding, and our church is no exception. Branding consistency supports a unified voice among all expressions of the church and increases the visibility of the ELCA throughout the world.

From time to time, this brand has been updated, and we are pleased to offer a refreshed suite of ELCA brandmarks. With updated colors, fonts and layouts, these offer more flexibility for digital and print communications.

We will continue to support co-branding opportunities for synods, congregations and ministries.

  • Because this is a refresh versus a rebranding, you may continue to use up current printed materials.

  • When it comes time to reprint or replace resources, then the refreshed brandmark should be utilized.

  • The updated brandmark can be implemented as soon as your time allows on digital assets such as websites, social media icons and digital resources.

Questions or requests regarding ELCA brandmark usage can be directed to communications@elca.org.

ELCA, NewsBrian FlatgardComment